Each consultant in our team is experienced in creating and delivering customised training courses on subjects such as:

• Introduction to privacy and data protection
• Privacy incidents and handling the media
• Developing effective privacy awareness programmes
• Information security for privacy professionals

Clients can select training from a menu of pre-defined courses, or request tailor-made training that is specific to their organisation. In either case, we will review your needs with you to ensure that you gain the maximum possible benefit from the training, and follow up the outcome after the event to see if there are any ways in which the courses can be further improved.

The media is one of the most under-utilised allies of new technology. Print and broadcast organisations offer an influential and cost-effective way to promote new products and services. And yet few businesses have developed the skills to harness this rich and powerful resource.

Businesses have also discovered to their peril that media has the potential to carry damaging messages about the dangers of new technology – regardless of whether those dangers are real or perceived. The reputation of a company and its products can collapse in the face of hostile media coverage. Privacy and consumer rights have in recent years become lightning rods for such adverse media attention.
Is your organisation prepared to get the most out of media? Has it developed a strong media strategy to harness the potential for positive reporting while avoiding the threat of adverse coverage?

EPG offers a unique course designed to prepare staff for these challenges. By focusing on privacy and consumer rights we give companies the practical skills they need to engage media organisations with confidence and effectiveness.

Topics covered on this course, which is tailored in content and duration to suit each client, include:

Session 1. Understanding the media machine
An overview of the media spectrum. The drivers and dynamics of media. Who are the key players? What motivates journalists and editors? What do reporters expect from interview subjects?

Session 2. Creative visions and destructive forces
What are the risks and benefits from media exposure? What public image and messages does the team want to present and promote? What negative images and messages does the team wish to avoid?

Session 3. Handling the print media
Practical exercises in a variety of interview situations. How to create good quotes. How to manage hostile journalists.

Session 4. Handling the broadcast media
Practical session on dealing with broadcast media. Effective microphone technique. Building a rapport with the reporter and the listening audience. Getting the positive message across. Defensive media management.

Session 5. Strategic media management
Creating an effective and low-risk media strategy. Developing a positive and exciting public image through interviews. Developing personal media skills.